Calista

Social Media Manager

May 2024 - Jan 2026 • 1 yr 8 mos

I partnered with a personal brand that wanted to improve its social media presence, increase audience engagement, and build stronger brand awareness. The client needed support with content strategy, content creation, social media marketing, and community management across Instagram and Facebook. I developed a content calendar, designed branded Canva graphics, scheduled posts, conducted hashtag research, managed audience engagement, responded to messages and comments, and monitored analytics to optimize performance. My social media management strategy helped increase visibility, improve engagement, strengthen personal branding, maintain consistent content delivery, and create a professional online presence that aligned with the client’s marketing goals.

Canva Designer

Jun 2024 - Aug 2025 • 1 yr 2 mos

I worked with a skincare brand preparing for a product launch and promotional campaign. The client wanted professional Canva designs that would showcase products, communicate brand values, and attract potential customers across social media platforms. I created engaging social media graphics, promotional materials, product showcase designs, and branded marketing content tailored to the target audience. By combining Canva design, graphic design, branding, and visual storytelling, I delivered high-quality visuals that enhanced brand identity, increased audience engagement, improved social media performance, and supported the success of the client's product launch and overall digital marketing efforts.

Virtual Assistant

Apr 2024 - May 2025 • 1 yr 1 mo

I worked with a startup founder who needed support managing the growing administrative demands of their business. The client wanted a reliable Virtual Assistant to handle calendar management, appointment scheduling, email management, inbox organization, data entry, internet research, lead generation, CRM updates, customer communication, and project coordination. I streamlined workflows, maintained accurate records, managed follow-ups, organized schedules, and ensured daily operations ran smoothly. Through efficient administrative support and virtual assistance, I helped the client save time, improve productivity, stay organized, strengthen customer relationships, and focus on strategic business growth while maintaining seamless day-to-day operations.