Zubair Kazmi

NordVana Home — European Amazon PPC Scaling

Prime Scale Global • Freiberufler

Apr 2025 - Oct 2025 • 6 mos

The objective was to scale NordVana Home across the United Kingdom, United States, Canada, and Australia while maintaining strict control over advertising profitability. The account required a complete PPC restructuring to improve keyword visibility, increase profitable conversions, eliminate inefficient spend, and create a scalable campaign system capable of supporting long-term international growth. Within the project period, the account achieved ROAS above 8.0 while maintaining ACOS below 15%, with significant improvements in high-intent keyword coverage and advertising efficiency. Key Performance Metrics *Average ACOS: 13.8% *ROAS: 7.2–8.6 *Sales Growth: +118% *Advertising Cost Efficiency: +34% *Marketplaces: US, UK, CA, AU *Strategy: Full-Funnel Amazon PPC Management *Focus: Profitable Scaling, Keyword Ranking & Conversion Growth *Project Duration: 6+ Months Core Strategies Implemented 1. Marketplace-Specific Keyword Intelligence We conducted separate keyword research for each marketplace instead of copying the same keyword structure across countries. Search terms were evaluated based on relevance, search intent, competition, conversion potential, and historical PPC performance. This allowed us to build localized keyword portfolios and identify profitable search opportunities faster. 2. Advanced Campaign Architecture The existing PPC structure was rebuilt into a highly granular system covering: * Exact Match campaigns * Phrase Match campaigns * Broad Match discovery campaigns