Zohaib

operational manager

Search Impulse

Dec 2020 - Dec 2021 • 1 yr

Worked as a Digital Marketing Executive at Search Impulse, managing and optimizing digital marketing campaigns for eCommerce brands, startups, and online businesses. Specialized in SEO, social media marketing, paid advertising, and online store growth strategies across multiple platforms. Key Responsibilities: Managed digital marketing campaigns for TikTok Shop, Facebook Shop, Instagram Shop, Shopify, and Amazon FBA businesses Performed keyword research and SEO optimization to improve organic rankings and website traffic Created and optimized product listings for higher conversions and visibility Managed social media marketing campaigns to increase engagement and brand awareness Assisted clients with Meta Commerce Manager and social commerce store setup Monitored analytics, ROAS, CTR, and conversion rates to improve campaign performance Developed content marketing and audience targeting strategies for lead generation Major Achievements: Helped multiple eCommerce brands increase online sales through conversion-focused marketing strategies Improved website and product visibility using SEO and social commerce optimization techniques Successfully optimized product listings and ad campaigns resulting in increased engagement and customer reach Assisted businesses in launching and scaling TikTok Shop, Facebook Shop, and Instagram Shop stores Contributed to higher ROI and customer acquisition through targeted digital marketing campaigns Built strong client relationships through consistent communication and performance-driven results Skills Gained: Search Engine Optimization (SEO) Social Media Marketing TikTok Shop Marketing Facebook & Instagram Shop Optimization Shopify & Amazon FBA Marketing Meta Ads & Audience Targeting Conversion Rate Optimization (CRO) Analytics & Performance Tracking