Zayn

GoHighLevel CRM & Automation Specialist

GoHighLevel Expert - Go HighLevel Consultant - GHL Agency • Selbstständig

May 2024 - Present • 2 yrs 5 mos

Build and optimize GoHighLevel systems for businesses that need better lead management, follow-up and automation. Create landing pages, funnels, CRM pipelines, forms, workflows, appointment systems, email and SMS sequences, lead-routing processes and automated follow-up campaigns. I also help connect different parts of the customer journey so leads can move from first contact to nurture, booking and conversion with less manual work. My approach combines the technical setup with the strategy behind it: understanding how leads enter the business, where follow-up is breaking down and which automations can improve the process. Projects typically include system setup, workflow development, testing, troubleshooting, optimization and documentation, with a clear handover so the business can confidently manage the system afterward.

Klaviyo Email Marketing Specialist

Klaviyo • Selbstständig

Nov 2023 - Present • 2 yrs 11 mos

Develop email marketing systems for Shopify and e-commerce businesses using Klaviyo, with a focus on lifecycle marketing, retention and conversion. Build essential flows including welcome series, abandoned cart, browse abandonment, post-purchase, win-back and customer nurture sequences, alongside campaigns and newsletters that keep customers engaged throughout the buying journey. I work across strategy, segmentation, email structure, copy, automation logic, testing and optimization, making sure each flow has a clear purpose rather than simply sending more emails. I also review existing accounts to identify gaps, weak automation points and missed revenue opportunities, then restructure the customer journey where necessary. The goal is a clean, reliable email system that works consistently in the background and supports long-term customer value.

Email Marketing & CRM Automation Specialist

Freelance • Freiberufler

Aug 2021 - Present • 5 yrs 2 mos

Build and manage email marketing and CRM systems for e-commerce brands, creators, real estate businesses and other small businesses. Specialize in GoHighLevel, Klaviyo and MailerLite, with hands-on experience creating automated workflows, welcome sequences, abandoned-cart and lead-nurture campaigns, newsletters, landing pages, funnels and CRM pipelines. Work across strategy, setup, copy, automation and optimization, connecting email campaigns with the wider customer journey rather than treating email as a standalone channel. I typically start by mapping the customer journey and identifying the right automation opportunities, then build, test and refine the system for reliability, engagement and conversion. Clients also receive clear communication, documentation and a handover walkthrough so they understand and can manage what has been built.