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Yuri de Castro
@yuridecastro
Strategic copywriting backed by 15 years of big agency experience
Vereinigte Staaten
Englisch
Über mich
Anyone can create content with AI. But without a distinctive voice backed by strategy, no one will care. Over the past 15+ years, I’ve built my career at agencies like Saatchi & Saatchi, Digitas, and Publicis, working with local and global brands to find the message that cuts through the noise.
From website copy to campaigns, social, and email, I bring creativity and strategy together to figure out what your brand should say and how to say it. Then I can put AI to work creating more content without losing what makes your brand unique.
Big agency thinking. Now, working for you.
Kompetenzen
Yuri de Castro
offline •
Meine Dienstleistungen
Website-Texte
I will write strategic website copy that builds your brand and drives action
Portfolio
Arbeitserfahrung
Associate Creative Director / Creative Lead
Valtech • Vollzeit
Dec 2024 - May 2026 • 1 yr 5 mos
I was a hands-on creative lead, developing ideas and shaping the work from strategy through execution while collaborating closely with strategy, account, design, and production teams. Across each project, I stayed close to the work while leading teams and working directly with clients to turn business challenges into strong creative. Charlotte Tourism: Creative Lead on the destination’s first brand campaign dedicated to its culinary scene, owning the campaign manifesto and brand voice, and leading the creative across TVC, digital, and social. XOOM Energy: Creative Lead who developed and sold the client on their first fully produced AI-powered advertising campaign, leading the creative across channels. Sub-Zero: Copy Lead on a full website rewrite, shaping a new tone of voice for the brand’s digital presence and leading a team of writers, strategists, and designers.
Associate Creative Director
Edelman • Vollzeit
Jun 2023 - Nov 2024 • 1 yr 5 mos
I was a hands-on creative developing social-first campaigns and influencer partnerships across LinkedIn, Marshalls, and new business. I worked closely with strategy and account teams to define content, develop creative ideas and executions, and partner with clients to get the work approved and brought to life. Throughout the process, I made sure every idea felt true to the brand, from creative execution to voice and personality.
