Yuchen L

Commercial Finance

Hersheyland

Jan 2026 - Present • 6 mos

Led the cross-functional coordination routines between Sales and Finance, optimizing the forecasting and budgeting cycles to accelerate monthly reporting efficiency by 15%. Consolidated multiple complex data sources into an automated Power BI dashboard network, delivering real-time visibility into margin developments and operational KPIs for senior leadership. Executed precise commercial analyses and pricing reviews, challenging performance assumptions and enabling management to make strategic, data-driven course corrections. Partnered with Logistics and Supply Chain teams to analyze operational cost drivers, successfully identifying efficiency leaks and providing recommendations that supported corporate EBIT objectives. Formulated data-driven business reviews and monthly executive presentations, translating complex financial metrics into simple, actionable summaries for non-finance stakeholders. Streamlined cross-departmental data alignment routines across internal ERP systems, reducing information lag while safeguarding the strict consistency of headcount/FTE and financial metrics.

Marketing Specialist

Budweiser

Apr 2022 - Jun 2025 • 3 yrs 2 mos

Overhauled the regional trade marketing tracking framework by deploying custom Power BI tools, transitioning field teams from qualitative reporting to automated, data-driven operational tracking. Built robust business cases for regional marketing campaigns, leveraging localized volume movements and demand signals to optimize resource allocation and maximize regional campaign ROI. Audited large-scale regional commercial budget utilization, actively identifying spending inconsistencies to enforce strict compliance with corporate financial and risk guidelines. Facilitated strategic alignment and communication routines across global HQ, regional sales forces, and external distributors, fostering international cooperation in a high-pressure environment. Challenged regional operational assumptions and promotional spending proposals, leveraging historical variance analysis to eliminate redundant initiatives and reallocate €200k+ to high-yielding channels. Conceptualized and executed multi-channel regional marketing campaigns based on deep consumer insights, successfully driving brand awareness and expanding local market share.

Industry Analyst

Edward Jones

May 2021 - Aug 2021 • 3 mos

Reviewed and analyzed 10-K financial statements for over 35 companies to identify investment trends. Drafted 7 research reports for client presentations and led a team of interns in verifying high-volume bank transactions. Collaborated with senior analysts to improve research workflow efficiency by 15%.