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I will conduct market basket analysis using r and sql
Analytics professional passionate about finding the truth and predicting the future. Using data as a medium to guide businesses to solutions and incremental impacts.
Skilled analyst, technologist, te...
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What Is Market Basket Analysis?
Market Basket Analysis is a technique that identifies the strength of association between pairs of products purchased together and identifies patterns of co-occurrence. A co-occurrence is when two or more things take place together.
What is the purpose of market basket analysis?
Market Basket Analysis is one of the key techniques used by large retailers to uncover associations between items. It works by looking for combinations of items that occur together frequently in transactions. To put it another way, it allows retailers to identify relationships between the items that people buy.
