Peter

KLAVIYO EMAIL MARKETING | EMAIL FLOW | EMAIL TEMPLATE & MANAGEMENT

Klaviyo • Freiberufler

Dec 2024 - Present • 1 yr 8 mos

I managed the full lifecycle of Klaviyo email marketing for a Shopify brand, TopOne Clothing, specializing in high-converting Klaviyo email automation and Shopify email marketing strategies. From strategy to execution, I built and optimized essential email marketing flows including Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, and Win-Back campaigns to increase customer retention, boost conversion rates, and drive repeat sales. I designed clean, mobile-responsive Klaviyo email templates that aligned with the brand’s voice and visual identity. Each template was optimized for higher open rates, click-through rates, and overall engagement while maintaining brand consistency across all campaigns. With a strong focus on customer segmentation, email automation workflows, A/B testing, and performance analytics, I ensured every campaign delivered measurable ROI. My approach combines data-driven decision-making with proven eCommerce email marketing strategies to maximize revenue and customer lifetime value.