Wing Hei
Native Cantonese translator
Kompetenzen
Meine Dienstleistungen


Portfolio
Arbeitserfahrung
Freelance Insight Assistant
CMRS
Jan 2024 - Dec 2024 • 11 mos
• Owned the query logic behind daily sentiment tracking for 10+ brands across banking, broadcast media, financial services, malls and NGOs — designed the keyword sets, boolean rules and exclusion filters that determined what the platforms surfaced (Brandwatch, Meltwater) • Built queries that captured 1,000,000+ mentions, triaging to the ~2,000 posts that mattered — deciding what counted as signal vs. noise and flagging emerging negative sentiment to client leads before it escalated • Authored and delivered 3 client-facing insight reports monthly, turning raw sentiment data into recommendations that shaped client marketing and communications decisions • Ran Cantonese- and Chinese-language analysis on HK platforms including LIHKG, catching tone, sarcasm and local context that English-only monitoring and automated sentiment scoring misclassify