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Dwight Davis
@webcotexas
SEO Specialist Former Global SEO Lead, IBM
Vereinigte Staaten
Englisch
Über mich
I build programmatic SEO systems: hundreds of location and service pages generated from one dataset, structured to rank rather than get deindexed.
Background is enterprise, not freelance. I led global SEO and analytics for IBM.com, where organic drove about 65% of site traffic, then ran acquisition marketing at Intuit. OMCP certified in SEO, PPC and Analytics. MBA.
I run my own network of programmatic sites, so you get a system I use on my own properties, not a template I bought.
Boise, Idaho. Native English, and I answer my own messages.
Kompetenzen
Dwight Davis
offline •
Durchschnittliche Antwortzeit: 1 Stunde
Meine Dienstleistungen
WordPress
I will build 100 unique programmatic SEO location pages
Daten-Scraping
I will web scraping and deliver verified clean data
Portfolio
Arbeitserfahrung
Founder & Principal Consultant - Dwight Davis Consulting LLC
Self Employed
Jun 2024 - Present • 2 yrs 2 mos
I build and run programmatic SEO systems, for clients and for my own properties. Typical work: generating hundreds of location, service, and industry pages from a single structured dataset, with unique content per page, internal linking, schema markup, and titles and meta generated at build time rather than spun from a template. I handle the data modeling, the content generation, the QA pass that catches thin and duplicate pages before they publish, and the import into WordPress or Next.js. I also run my own network of programmatic sites, which is where this gets tested before it goes near a client build.
Group Manager, Marketing Innovation & Strategy
Intuit • Vollzeit
Jan 2017 - Jun 2024 • 7 yrs 5 mos
Seven years across acquisition and integrated marketing for QuickBooks, progressing from digital lead on the TSheets acquisition to Group Manager. Founded and led Intuit's first Integrated Marketing organization, directing $256M+ in working budget across the company's largest launches, including its first QuickBooks Super Bowl campaign. Earlier, led acquisition marketing for QuickBooks Time and Payroll, exceeding new-trial MQL goals by 105% and MRR goals by 101%, and drove 196% trial growth as digital lead on a $350M acquisition. Relevant here because it is where I learned to tie search and content investment to revenue, not just to rankings.
Lead, Worldwide Analytics, Search & Optimization
IBM • Freiberufler
Jan 2015 - Jan 2017 • 2 yrs
Led global SEO and analytics across IBM.com business units. Organic search drove roughly 65% of IBM.com traffic. The work was technical SEO at very large scale: crawl and indexation management across a vast URL footprint, structured data, site architecture, international and multi-language search, and the analytics layer used to measure all of it. Also led search for an enterprise client, a global luxury retailer, taking it to number one visibility against its largest worldwide competitors. This is where I learned that ranking at scale is a data and architecture problem, not a content-volume problem.
