Veronika

Email Designer

BEE Content Design • Freiberufler

Nov 2021 - Present • 4 yrs 6 mos

- Developed cutting-edge email and landing page templates, contributing to a diverse and extensive catalog. - Played a key role in maintaining and expanding a collection of over 1,700 free templates across various industries and occasions. - Consistently explored new layouts and designs, balancing unique personal style with innovative approaches. - Designed templates to be easily customizable by customers, enhancing user experience and enabling personalized content creation. - Applied strong typography, layout design principles, clean graphics, and innovative concepts to all projects. - Ensured compliance with accessibility guidelines, particularly in font size and color contrast, to create inclusive designs.

Creative Director

Argenta Digital & Creative Agency • Vollzeit

Jan 2021 - Present • 5 yrs 4 mos

- Boosted brand recognition by 30% within six months by leading the full rebranding of Oui Immigration, including strategic visual identity and campaign rollout. - Increased email conversion rates by 20% by redesigning templates for UX and visual clarity, aligning copy and visuals to customer behavior. - Drove 15% growth in social media engagement and a 10% sales lift by designing high-impact ad campaigns across digital platforms. - Oversaw end-to-end creative direction for photo shoots (product + people), collaborating with internal teams and contractors to ensure visual consistency. - Led multi-channel campaign planning and execution for POS, digital, social, websites, trade shows, PR events, and international meetings across industries including fashion, architecture, lifestyle, pharmaceutical, and finance. - Directed a team of digital marketers to optimize SEO and UX for email and landing pages, increasing organic traffic and user engagement. - Created brand-aligned email marketing strategies that significantly expanded online visibility and improved open and click-through rates. - Provided hands-on creative consulting to clients, reviewing production assets and developing scalable marketing plans based on budget and growth goals. Key Achievements: · Rebranded a major immigration firm, resulting in a 30% increase in brand recognition and a 20% rise in client engagement. · Developed a cross-platform ad series that drove 15% higher engagement and boosted sales by 10%. · Streamlined and implemented company-wide brand guidelines, improving consistency across all departments.

Magazine Designer

Various • Freiberufler

Jan 2014 - Present • 12 yrs 4 mos

- Delivered high-end editorial design for major publications in the U.S. and Germany, adapting seamlessly to different cultural aesthetics and audience expectations. - Specialized in layout design and advanced photo editing, creating clean, captivating visuals that supported narrative flow and enhanced readability. - Consistently upheld brand and editorial guidelines, ensuring visual consistency across diverse topics and publication styles. - Designed magazines, books, and editorial content in industries including medical, real estate, lifestyle, education, and self-help, demonstrating broad creative adaptability. - Improved visual storytelling and reader engagement through elegant, functional layouts tailored to both print and digital formats. - Industries: lifestyle, luxury, architecture.