Vladlena

Web Design | Web Development

Apatride Network • Freiberufler

Jun 2023 - Present • 3 yrs 4 mos

As a Web Designer & Developer for Apatride Network, I designed, updated, and built responsive website pages using WordPress and Elementor, alongside custom code edits to refine styling and functionality. Through a comprehensive site redesign, I modernized the visual identity, improved site navigation, and optimized user flows, making the brand significantly more recognizable and driving higher user engagement and conversion rates. Additionally, I handled full-cycle UI/UX design and web development for subsidiary companies under the parent network, creating cohesive digital presence and consistent brand experiences across all sub-brands.

UI/UX & Web Designer

EasyMate • Freiberufler

May 2026 - Jul 2026 • 2 mos

As a Lead UI/UX & Web Designer for EasyMate.ai, an AI-powered product platform, I led the end-to-end web and UI design process to create a sleek, modern, and high-converting user experience. I actively integrated advanced generative AI workflows into the design pipeline, leveraging AI tools for dynamic image generation and AI-driven animation assets to elevate the site's interactive visual identity. The redesigned platform successfully launched to market, driving user engagement, boosting conversions, and helping the product achieve scalable revenue growth.

UI/UX & Web Designer

Plastic Collective • Freiberufler

Oct 2025 - Dec 2025 • 2 mos

Worked with Plastic Collective to enhance their digital web presence focused on plastic recycling, sustainability, and circular economy initiatives. Designed clean, user-friendly, and responsive landing page layouts, optimizing visual hierarchy and structuring key educational and commercial content. Focused on delivering a modern aesthetic that strengthens brand credibility, improves navigation, and encourages user participation in global recycling programs.