Victor K

Senior Specialist Loyalty & Card

Sep 2024 - Present • 1 yr 8 mos

I lead the development and execution of Circle K’s loyalty and card strategy in Sweden, with a focus on driving customer engagement, increasing retention, and creating sustainable revenue growth. I am responsible for both Circle K Extra – Sweden’s largest fuel loyalty program – and the co-branded Circle K Mastercard, ensuring they deliver exceptional value and strengthen long-term customer relationships.

Senior Digital Sales Specialist

May 2021 - Present • 5 yrs

I lead the digital transformation of sales processes, focusing on enhancing customer journeys, driving operational excellence, and delivering measurable impact. I am also responsible for managing Circle K’s largest customer portfolio, handled entirely through digital channels. Improve digital sales processes, identifying gaps and future opportunities across the customer journey—spanning lead acquisition, conversion, activation, and retention.