Uzzal Kapat

Social Media Content Creator & Content Scheduling

Ostara Earth Beauty • Freiberufler

Apr 2025 - Dec 2025 • 8 mos

Managed social media content creation and scheduling for Ostara Earth Beauty, focusing on promoting natural beauty products and increasing online engagement. Specialized in Instagram, Facebook, and TikTok marketing, creating visually appealing posts, reels, captions, and storytelling content aligned with brand identity and target audience. Planned and executed content calendars, wrote compelling captions, applied targeted hashtags, and scheduled posts to maintain consistent platform activity. Ensured cohesive brand voice, aesthetics, and messaging across all social media platforms to attract followers and build community trust. Delivered services including social media account management, content creation, posting & scheduling, engagement monitoring, profile optimization, brand awareness, and organic audience growth. Focused on organic social media growth by connecting brand story with audience interests and converting engagement into inquiries and leads.

YouTube Video SEO Optimization & Video Marketing

more than the stats • Freiberufler

Apr 2024 - Nov 2025 • 1 yr 7 mos

Managed YouTube video SEO optimization and video marketing for More Than The Stats, helping the channel increase visibility, reach, and engagement on YouTube. Specialized in video SEO, keyword research, metadata optimization, and YouTube content strategy to drive organic growth and improve rankings. Created and optimized titles, descriptions, tags, and thumbnails for videos, ensuring alignment with audience search intent and trending topics. Developed strategies for video publishing schedules, playlist management, and content promotion across social media platforms to boost views, watch time, and subscriber growth. Delivered services including YouTube SEO, video marketing strategy, content optimization, audience engagement, channel analytics tracking, and growth reporting. Focused on organic YouTube growth without relying on paid promotions, helping clients increase channel authority and convert viewers into subscribers and leads.

Social Media Marketing Manager

The Historic Magnolia House • Freiberufler

Jun 2025 - Nov 2025 • 5 mos

Handled social media marketing and account management for The Historic Magnolia House, creating a professional and engaging online presence. Managed content planning, creation, and scheduling for Facebook, Instagram, and LinkedIn, focusing on brand storytelling, audience engagement, and organic growth. Created monthly content calendars, captions, and posts optimized with relevant hashtags. Monitored comments, messages, and engagement metrics to maintain active community interaction. Analyzed insights to refine strategy, boost reach, and increase follower quality. Key services delivered: social media strategy, content scheduling, profile optimization, engagement growth, community management, brand awareness, and performance analysis. Supported businesses in building credibility and converting social media attention into leads and customers.