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Usa B
@usaaey
Commercial Leader, Driving Revenue, Strategic Partnerships
Thailand
Englisch, Thai
Über mich
I am a commercially driven Cluster Director of Sales & Marketing with 20+ years of leadership experience across Thailand’s leading hospitality brands. I have a proven track record of exceeding revenue targets by 20–70% YoY and driving record-breaking performance across hotels and resorts. I specialize in MICE, wholesale, and corporate FIT markets, with extensive experience in pre-openings and repositioning.
Kompetenzen
Usa B
offline •
Meine Dienstleistungen
Business-Strategien & -Innovation
I will audit your hotel commercial strategy and maximize revpar
Arbeitserfahrung
Director of Sales & Marketing (Pre-Opening Hotel)
IHG Hotels & Resorts • Vollzeit
Jan 2019 - Mar 2020 • 1 yr 2 mos
Exceeded total revenue target by 12%, delivering THB 241.8M in total revenue during the pre-opening and opening phase. Led pre-opening Sales & Marketing strategy for a 300-room resort hotel with extensive MICE facilities, including full responsibility for market positioning and revenue performance. Recruited, built, and led the Sales & Marketing and Reservations teams, establishing structure, systems, and performance discipline ahead of opening. Developed and executed integrated sales strategies across leisure, corporate, MICE, wholesale, OTA, and GDS channels to maximize RevPAR and market share. Owned sales planning, forecasting, special rates, promotions, and channel mix to ensure achievement of budget and optimal business mix.
