Jaroslav

Paid ads Facebook ads management (Senior Media Buyer)

Erase My Trax — US agency that removes Google maps reviews • Freiberufler

Dec 2025 - Present • 5 mos

At Erase My Trax, I work as a Facebook Ads Manager and media buyer, focusing on driving lead generation and increasing visibility for the agency’s review removal services. I specialize in Google Ads campaigns to target businesses and individuals looking to clean their Google Maps reviews, boosting their reputation and online presence. My role includes managing Google PPC campaigns, optimizing Google Ads for search ads, remarketing, and Google shopping ads. I also handle Meta Ads, specifically Facebook ads and Instagram ads, to drive traffic to the website and capture high-quality leads. Additionally, I work with Google ads lead generation strategies and PPC management, ensuring a consistent flow of clients while optimizing for ROAS and reducing CPC. Key Skills & Responsibilities: Facebook Ads and Instagram advertising for lead generation Lead generation paid ads across Google Ads and Meta Ads Audience targeting, remarketing, and A/B testing

Paid ads Facebook ads management + TikTok ads manager (Senior Media Buyer)

Move Nation - Visa + Green card for Ukrainian in US • Freiberufler

Dec 2025 - Present • 5 mos

For Move Nation, a service helping Ukrainians obtain Visa and Green Card in the U.S., I managed Facebook Ads and TikTok Ads campaigns focused on Lead Generation. The goal was to attract high-quality leads through Facebook Ads Lead Generation and TikTok Advertising strategies. I optimized the campaigns to capture potential clients, utilizing Facebook Ads Media Buyer techniques and targeting specific demographics to maximize conversions and inquiries for the service.

Paid ads Facebook ads management (Senior Media Buyer)

Guiding Hands – Job Offer & Rental Housing • Freiberufler

Jun 2025 - Present • 11 mos

In this project, I worked as a Facebook Ads specialist for Guiding Hands, focusing on lead generation and driving conversions for job offers and rental housing services. I managed Meta Ads campaigns across Facebook Ads and Instagram Ads, optimizing for higher ROAS, improved CPC, and better CTR. My role included audience research, creating lookalike audiences, and running targeted Facebook dropshipping ads to generate leads. I was also responsible for developing compelling ad creatives and conducting A/B testing to enhance ad performance. By implementing Meta CAPI and tracking key metrics, I was able to deliver detailed reports with actionable insights into CPC, CTR, CPA, and ROAS. Key Skills & Responsibilities: Expertise in Meta Ads (Facebook & Instagram Ads) Lead generation through Facebook Ads and Instagram advertising Ecommerce marketing & dropshipping ads Audience targeting and remarketing strategies A/B testing of ad creatives and ongoing optimization