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Traverse MG
@traversemg
US Based Digital Strategist and UX Designer High Converting Websites and Systems
Vereinigte Staaten
Englisch
Über mich
Traverse Marketing Group is seasoned in Digital Marketing, User Experience (UX) Design, User Interface (UI) Design, eCommerce, and AI Technologies. Our mission is to help as many small businesses, entrepreneurs, and career seekers as possible. We're dedicated to assisting you in navigating the evolving digital landscape by producing Maximum Positive Exposure (MPE) for your brand awareness and online reputation. We combine proven inbound marketing strategies with cutting-edge Artificial Intelligence (AI) and Machine Learning (ML) to drive predictable, scalable growth.
Kompetenzen
Traverse MG
offline •
Meine Dienstleistungen
Website-Builder-Design
I will create a business or portfolio google sites website with free hosting
Portfolio
Arbeitserfahrung
Digital Marketing and eCommerce Managing Consultant
Home • Selbstständig
Feb 2006 - Present • 20 yrs 8 mos
US-Based Digital Strategist & Marketing Consultant (20+ Years' of Experience) I partner with businesses to turn underperforming digital assets into predictable revenue engines. By combining deep-dive technical audits, intuitive UX/UI optimization, and rigorous conversion rate testing (CRO), I help clients streamline their tech stack, dominate their market, and turn website traffic into measurable bottom-line growth. • Full-Funnel Website Audits & Strategic Roadmaps: Diagnose site performance bottlenecks, technical SEO friction, and UX barriers through deep-dive audits, delivering prioritized action plans that immediately recover lost revenue and lift organic search rankings. • MarTech & Software Stack Optimization: Evaluate and integrate modern SaaS tools and automated software solutions tailored to business goals, eliminating wasted subscription spend and streamlining marketing workflows. • High-Converting Growth Campaigns: Architect and execute data-driven digital campaigns across targeted channels that drive qualified, ready-to-buy traffic, maximize engagement, and accelerate conversion rates. • Brand Authority & Reputation Defense: Implement proactive review-generation and reputation management systems that establish trust, outshine competitors, and build search dominance. • Conversion-Driven UX/UI Design: Redesign landing pages and digital touchpoints around user behavior, eliminating drop-off points and transforming passive visitors into high-value customers. • A/B Testing & ROAS Maximization: Run split-testing across product pages, ad creatives, and automated email sequences to replace guesswork with data, driving measurable lifts in return on ad spend (ROAS) and customer lifetime value (LTV).
Director of Digital Marketing, E-Commerce, and IT
Wilburn Medical USA • Vollzeit
Jul 2014 - Mar 2026 • 11 yrs 8 mos
• Spearheaded digital marketing and e-commerce operations, increasing online conversions and revenue • Implemented on-page and off-page SEO strategies to drive maximum positive exposure (MPE). • Directed lead generation and sales funnel optimization for inbound/outbound sales teams. • Leveraged Generative AI and ML technologies to enhance campaign efficiency and ROI. • Launched and managed email campaigns, including automating email workflows for drip campaigns. • Oversaw the reputation management efforts and maintained PCI and CAN-SPAM compliance. • Provided IT and network support, including database management for over 1M customers, 100K products.
