Asif Ali Shah

Healthcare SEO Specialist

Advantage Therapy • Freiberufler

Oct 2024 - Present • 1 yr 8 mos

I work as a Healthcare SEO Specialist for Advantage Therapy, a paediatric occupational therapy and speech therapy clinic based in Norwest, NSW, Australia, serving The Hills Shire, Western Sydney, and Greater Sydney. My role focuses on building a long-term organic growth strategy to increase visibility for high-intent therapy searches and local discovery through Google Search, Google Maps, and AI-driven platforms. I developed and executed a complete local SEO and content strategy including keyword research, service page optimization, suburb-based location pages, technical SEO improvements, and AI-friendly content structures. I created and optimized multiple local landing pages targeting nearby suburbs across Sydney. In addition to on-page optimization, I implemented Google Business Profile optimization strategies, voice-search Q&A entries, review management strategies, and structured data enhancements to improve local rankings and map visibility. I created topical authority around occupational therapy, and speech therapy. As a result, Advantage Therapy has significantly strengthened its online presence across Sydney, improved discoverability for therapy services, and established a scalable SEO framework designed for long-term growth.