Bill G

Storygrower and brand farmer

Self-Employed (Remote) • Selbstständig

Aug 2026 - Present • 2 mos

Integrates content strategy, creative direction, and digital publishing to build cohesive, conversion-driven experiences across web, social, email, and print for a strategic content marketing and creative studio. Blends strategic content development, brand identity, and full-stack multimedia production to help organizations grow through purposeful, memorable storytelling. • Develops strategic content marketing programs rooted in audience insight, SEO alignment, and conversion-focused messaging. • Creates cohesive brand identities, narrative frameworks, and visual systems that strengthen recognition and emotional resonance. • Directs multimedia storytelling across photography, video, podcasting, digital campaigns, and environmental design. • Designs logos, publications, digital ads, landing pages, and UX-aligned web content that guide users toward meaningful action. • Produces accessible, WCAG-aligned digital content, editorial pieces, and SEO-optimized website publishing. • Builds CRM-driven email journeys, segmentation workflows, and A/B testing plans informed by analytics and behavioral data. • Manages social media strategy, content creation, scheduling, and community engagement across major platforms. • Analyzes audience behavior, paid media performance, GA4 dashboards, and content metrics to refine messaging and optimize creative output. • Creates website content, landing pages, site structure, and digital experiences that improve clarity, usability, and conversion. • Guides clients through brand storytelling using human-centered narrative patterns and the 78 Natural Ways to Tell a Story toolkit. • Consults on UX, accessibility, digital publishing, and brand cohesion to ensure content is clear, inclusive, and built to last.