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Thiago Carvalho
@thcdejesus
Senior Marketing Ops and Demand Gen Lead
Brasilien
Englisch, Portugiesisch
Über mich
Senior B2B Marketing Operations & Demand Generation Lead with 10+ years of experience in enterprise technology and software multinationals. I build scalable marketing systems that connect strategy to revenue—turning fragmented initiatives into predictable data-driven growth engines.
Expert in Martech stack management, lifecycle automation, and cross-functional alignment between Marketing and Sales. Trusted by global brands like LabWare to scale regional operations and drive enterprise account growth. Let’s build your growth engine
Kompetenzen
Thiago Carvalho
offline •
Durchschnittliche Antwortzeit: 2 Stunden
Meine Dienstleistungen
Business-Effizienz & -Automatisierungen
I will optimize your b2b mkt ops and demand generation workflows
E-Mail-Automatisierungen
I will optimize and build your email automation workflows
Arbeitserfahrung
B2B Marketing Operations & Demand Generation Lead
LabWare • Vollzeit
Feb 2014 - Present • 12 yrs 8 mos
Over 11 years at LabWare, a global enterprise software company, I helped build and scale B2B marketing operations in Brazil and supported initiatives across Latin America, collaborating with global teams in the United States. My role combined marketing strategy, hands-on execution, demand generation, marketing automation, digital campaigns, and brand management, with a strong focus on operational efficiency, lead generation, and business performance. Key Responsibilities & Achievements: - Planned and executed multichannel B2B campaigns across email, LinkedIn, Google Ads, webinars, and corporate events. - Developed marketing automation workflows using Mailchimp and Zapier, improving lead nurturing, audience segmentation, and campaign follow-up. - Managed CRM-related processes, supporting lead qualification, data organization, and Marketing-Sales alignment. - Coordinated marketing teams, creative projects, external vendors, and cross-functional stakeholders. - Improved campaign performance through KPI monitoring, reporting, and continuous optimization. - Contributed to a 25% improvement in marketing ROI and a 40% increase in event registrations. - Scaled webinar programs from approximately 20 to over 100 participants per event, generating 50+ leads in recent initiatives. - Supported brand governance, content production, and regional marketing initiatives across Brazil and LATAM. - Standardized marketing workflows to reduce manual work and improve operational scalability. Tools & Skills: Mailchimp, Zapier, Salesforce CRM, Google Ads, LinkedIn Ads, Marketing Automation, Email Marketing, Lead Generation, B2B Marketing, Campaign Management, Marketing Operations, Branding, and Analytics.
