Thanuja M.

Digital Marketing Specialist - Mindshare Sri Lanka

Dec 2012 - Dec 2015 • 3 yrs

Worked as a Digital Marketing Specialist at Mindshare Sri Lanka, part of the WPP global network, managing digital advertising campaigns for multinational clients including Unilever Sri Lanka and HSBC. Specialized in Google Display advertising, Google Search campaigns, digital media planning, campaign optimization, ad tracking, and performance reporting. Collaborated with regional teams from Google Asia and Meta to deliver high-performing digital campaigns using platforms including Sizmek. This experience provides a strong foundation in display advertising, campaign requirements, and creative execution across enterprise-level digital marketing environments.

Digital Marketing Specialist - JWT Sri Lanka

Dec 2011 - Dec 2012 • 1 yr

Managed the planning, strategy development, and execution of digital advertising campaigns, ensuring alignment with brand objectives while maximizing campaign reach, engagement, and performance across digital platforms. Specialized in Google Display advertising, Google Search campaigns, digital media planning, campaign optimization, ad tracking, and performance reporting. Collaborated with regional teams from Google Asia and Meta while implementing campaign measurement using Sizmek and other industry-leading ad-serving technologies. This role strengthened my expertise in display advertising, performance marketing, campaign optimization, and delivering high-impact digital campaigns within a leading global agency environment.