Terry Gathu

Executive Assistant

Elelife

Aug 2020 - May 2026 • 5 yrs 9 mos

Role: Executive Virtual Assistant & Operations Coordinator Tools Used: Google Workspace (Sheets, Gmail, Calendar, Drive), WhatsApp Business, Trello, Inventory Loggers 1. About the Client & Goals Supported the Founder & Lead Nutritionist of Ella Organic Foods, an agribusiness startup specializing in value-added organic products—transforming locally sourced fruits and fresh milk into low-sugar jams, probiotic yogurts, and healthy spreads. The primary goal was to offload administrative, supply chain, and client management tasks so the founder could focus on product formulation, quality control, and retail expansion. 2. Key Challenges & Executive Solutions Cold Chain & Farmer Supply Tracking: Sourcing fresh milk and seasonal organic fruits from smallholder farmers required tight tracking to prevent spoilage. Solution: Built an automated Google Sheets log to track daily raw material intake, supplier payments, and shelf-life expiry dates, keeping batch processing seamless. B2B Retail & Order Management (Supermarkets & Health Stores): Managing orders from organic food markets, local retail stockists, and direct-to-consumer orders was overwhelming. Solution: Standardized the B2B order process using a streamlined invoicing system and WhatsApp Business automated catalog, cutting order processing times by 40%. Executive Time & Nutritionist Schedule: The founder balanced clinical nutrition consultations, factory production runs, and vendor meetings. Solution: Structured a color-coded Google Calendar with strict time-blocking for production oversight vs. client meetings, eliminating double-bookings across East Africa Time. 3. Key Achievements & Impact Reclaimed Founder Time: Freed up 15+ hours per week for the founder to negotiate wholesale distribution deals and refine product recipes. Zero Inventory Waste: Established digital stock tracking that reduced raw ingredient and dairy wastage during batch processing. Customer & Retail Discretion: Managed sensitive B2B vendor

Project manager

Empower • Vollzeit

Jan 2025 - May 2026 • 1 yr 4 mos

istory & Role Project Manager | Empowered by Ella (CBO) (Mar 2025 – May 2026) Built and launched the Wezesha Therapy Clinic in Kangemi—a complete early-intervention center (physio, occupational, cognitive, nutrition) for infants (6–12 months) with special needs. Key Achievements Turnkey Delivery: Managed the complete lifecycle from ideation to setup in 14 months. Partnership & Funding: Secured equipment and clinical funding from local healthcare partners and donors. Team Coordination: Onboarded and managed cross-functional specialists and therapy schedules. Data Systems: Built a secure Google Workspace system for confidential patient and donor logs. Expertise Delivered to Clients 0-to-1 Execution: Ability to build operations, timelines, and systems completely from scratch. Resourcefulness: Proven track record of solving budget and logistical bottlenecks through strategic partnerships. Confidentiality: Trusted with sensitive medical, financial, and stakeholder data.