Tapu Bar

Facebook & Instagram Lead Generation Ads Specialist

Glonetex Technologies • Freiberufler

Oct 2025 - Nov 2025 • 1 mo

Successfully managed and optimized Facebook & Instagram lead generation campaigns for Glonetex Technologies, a U.S.-based company, transforming initially underperforming ads into structured, results-driven marketing systems. Conducted in-depth audience research, strategic A/B testing, and campaign restructuring to identify performance gaps and improve targeting precision. Implemented advanced conversion tracking, refined ad creatives, and optimized bidding strategies to enhance lead quality and reduce cost per acquisition. Through continuous performance monitoring and data-driven decision-making, I stabilized lead flow, improved engagement rates, and created a scalable campaign structure focused on long-term ROI growth. My approach combines analytical strategy, performance optimization, and consistent scaling techniques, ensuring reliable, measurable, and sustainable advertising results for U.S. markets.

E-commerce Performance Marketing Specialist (Meta Ads)

barn swallow ny • Freiberufler

Apr 2025 - Oct 2025 • 6 mos

I worked as a Facebook and Instagram Advertising Manager for Barn Swallow NY, a full-scale e-commerce clothing and apparel brand, managing and optimizing campaigns continuously for over six months. During the initial phase, I faced challenges such as fluctuating sales performance and high customer acquisition costs, but through strategic adjustments, I successfully improved campaign efficiency and delivered measurable ROI for the brand. I began with a comprehensive audit of the ad account and tracking system, ensuring proper Meta Pixel setup and accurate conversion event tracking. I then rebuilt the campaign structure using a full-funnel strategy, targeting cold audiences for new customer acquisition, warm audiences for engagement, and high-intent audiences for retargeting. Dynamic product ads, behavior-based custom audiences, and lookalike audiences were leveraged to increase purchase conversions. Through strategic budget allocation, ongoing A/B testing, and optimization of placements across feeds, reels, and stories, I reduced cost per purchase and enhanced overall return on ad spend. By maintaining disciplined performance monitoring and structured scaling, I established a stable advertising system aligned with Barn Swallow NY’s long-term e-commerce growth objectives. My efforts contributed to consistent sales growth and strengthened the brand’s online presence.