Kategorien durchsuchen
Entdecken
Fiverr Pro
Deutsch
$
USD
Tamiris S.
@tamiinasc_s
CRM Specialist
Brasilien
Englisch, Spanisch
Über mich
I’m a CRM & Marketing Automation Specialist with 9+ years of experience helping e-commerce and digital businesses increase revenue through data-driven strategies.
Expert in Salesforce Marketing Cloud, I design and optimize customer journeys across Email, SMS, and WhatsApp to improve engagement, retention, and conversion.
Skilled in CRM strategy, lifecycle marketing, segmentation, CDP, and A/B testing, I focus on delivering measurable results and scalable growth.
If you're looking to improve your CRM performance, automate your marketing, and drive measurable results, I’m here to help.
Kompetenzen
Tamiris S.
offline •
Meine Dienstleistungen
E-Mail-Automatisierungen
I will build automated customer journeys for ecommerce brands
Kampagnenmanagement
I will create ecommerce lifecycle email marketing strategies
Arbeitserfahrung
Data and CRM Specialist
LG Electronics • Vollzeit
Apr 2024 - Present • 2 yrs 1 mo
• Leadership of the regional CRM strategy across Latin America (Brazil, Chile, Peru, Colombia, Argentina, Panama, Mexico, and Ecuador), supporting local markets with strategic guidance, best practices, and data-driven initiatives to maximize results. • Responsible for the implementation and governance of customer journeys across all subsidiaries, currently accounting for 30% of total CRM revenue. • Management of regional CRM performance, leveraging Salesforce Marketing Cloud, Einstein Tags, and Data Cloud, with a focus on behavioral journeys, web data activation, and campaigns based on calendar and customer lifecycle. • Leadership of strategic projects, including CDP implementation, evolution of the Salesforce Marketing Cloud ecosystem, loyalty program development, and customer insights research. • Ownership of the strategy for data exploration, activation, and advanced usage within the CDP, ensuring integration between data, CRM, and communication channels. • Cross-functional collaboration with Compliance, Marketing, Sales, Customer Service, and Technology teams to ensure strategic alignment, governance, and efficient execution. • Ownership of monthly executive reporting for the LATAM region, using Tableau, Looker, and Google Analytics to deliver actionable insights, performance analysis, A/B testing, and strategic recommendations to drive revenue growth. • Leadership in partner and agency management, coordinating CRM operations for 8 subsidiaries, including daily communications, campaign calendars, and journey creation, optimization, and maintenance. • Delivery of integrated CRM and paid media projects, supporting new product launches (NPI).
