Tabitha G

Digital Marketing Specialist

Dec 2024 - Present • 1 yr 9 mos

Develop and manage digital marketing strategies that help businesses, creators, and organizations increase online visibility, reach targeted audiences, and generate meaningful engagement. My expertise includes social media marketing, content strategy, email marketing, audience growth, paid advertising, campaign promotion, and conversion-focused messaging. I use data-driven research and platform-specific strategies to improve campaign performance and connect brands with the audiences most likely to take action. I also integrate digital marketing with crowdfunding campaigns to help projects build awareness before launch, generate momentum during campaigns, and maintain audience engagement throughout the funding journey.

Donation Based Crowdfunding Strategist & Campaign Manager

May 2024 - Present • 2 yrs 4 mos

I help creators, entrepreneurs, nonprofits, and emerging brands develop and execute strategic crowdfunding campaigns designed to attract the right audience, build momentum, and maximize funding potential. My work covers campaign strategy, market and audience research, campaign positioning, persuasive copywriting, campaign setup, promotional planning, social media marketing, email outreach, and ongoing campaign optimization. I work across platforms including Kickstarter, Indiegogo, GoFundMe, and Seed&Spark, supporting projects from the planning stage through launch and growth. I combine crowdfunding strategy with digital marketing to create compelling campaign narratives, strengthen audience engagement, improve campaign visibility, and build sustainable promotional strategies around each project.