
Liam D.
I will create a custom handmade mixed media animation
Kompetenzen

Meine Dienstleistungen

Portfolio
Arbeitserfahrung
Creative Lead
UNICEF • Vollzeit
Jan 2019 - Nov 2025 • 6 yrs 10 mos
I've worked in a number of creative roles for UNICEF but most recently I worked as Creative Lead where I: Led the in-house marketing team from pitch to final delivery. Developed creative concepts, pitch decks, strategies, and step by step blue-prints for multi-channel marketing campaigns. Briefed in clients, stakeholders, and in-house creatives to present ideas and inform production. Comprehensively detailed research and reasonings, identified key audiences, outlined team responsibilities, mapped out phasing, and tracked progress & deliverables. Key Achievements: Led and produced a high-impact, low-budget end-of-year campaign: Conceived, led, and produced Wrapped in Hope, an integrated Christmas campaign for UNICEF New Zealand that reframed gift-wrapping as an act of global generosity. Grounded in audience insight and seasonality, it cut through donor fatigue and retail clutter, engaging families with young children and positioning UNICEF as a trusted channel for impact. Delivered end-to-end across print, broadcast, OOH, direct mail, and digital, with Canva-built assets and toolkits enabling rapid internal rollout. (see portfolio for creative assets). Enabled agency-free campaign delivery at scale: Created detailed campaign decks, design systems, and reusable templates that empower UNICEF teams to independently roll out marketing campaigns across 2025–2026, reducing agency reliance while improving speed, consistency, and brand alignment. I'm now working as a freelance creative.