
Supreet T
Google Ads, Adwords, FB Ads, Instagram Ads, Bing Ads, PPC Specialist
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Digital Marketing Executive
Marketing
Jan 2021 - Jun 2025 • 4 yrs 5 mos
## Job Responsibilities – Digital Marketing Executive * Managed end-to-end digital marketing campaigns for a car washing and auto detailing business focused on lead generation. * Conducted comprehensive keyword research to identify high-intent search queries and optimize campaign targeting. * Developed and optimized Google Search Ads campaigns to maximize inbound calls and form submission leads. * Created compelling, conversion-focused ad copies to improve Click-Through Rate (CTR) and lead quality. * Implemented and configured conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4). * Performed on-page SEO optimization and resolved technical website issues to improve crawlability and indexability. * Monitored campaign KPIs including CTR, CPC, Conversion Rate, Quality Score, ROAS, and Cost Per Acquisition (CPA). * Analyzed search term reports and audience insights to refine targeting and improve campaign performance. * Optimized bidding strategies, keyword match types, and ad performance to maximize budget efficiency. * Generated regular performance reports with actionable insights and optimization recommendations for stakeholders. * Continuously improved campaign health through data-driven optimization and A/B testing strategies. ## Key Achievements * Successfully generated a high volume of qualified inbound leads within a limited advertising budget. * Achieved and maintained a low Cost Per Acquisition (CPA) aligned with the client’s target benchmarks. * Improved overall campaign efficiency through strategic keyword optimization and bidding enhancements. * Enhanced website visibility and search engine indexability by resolving critical on-page SEO issues. * Implemented accurate lead tracking infrastructure, enabling better attribution and performance analysis. * Increased lead generation performance through ongoing optimization of ad creatives, targeting, and search terms. * Delivered measurable improvements in campaign ROI.