Olivia Sterling

Senior Digital Product Designer

Canva

Aug 2024 - Jul 2026 • 1 yr 11 mos

As a Senior Digital Product Designer, I develop professional digital products and visual resources for entrepreneurs, small businesses, creators, educators, and online brands. My work involves taking an initial concept, rough outline, or existing content and transforming it into a structured, visually consistent, and user-friendly digital product. I specialize in planners, journals, workbooks, printable resources, worksheets, trackers, business templates, lead magnets, and other downloadable products. I begin each project by understanding the intended audience, purpose, brand identity, and desired outcome. From there, I establish an appropriate visual direction, including typography, color palette, spacing, page hierarchy, imagery, and supporting graphic elements. I pay particular attention to usability because a successful digital product needs to be more than visually attractive—it needs to be intuitive and practical for the person using it. I also prepare designs for different applications, including digital distribution, printing, editable Canva templates, and online marketplaces. Throughout each project, I maintain consistent communication, carefully review details, and incorporate feedback while protecting the integrity of the overall design. My approach combines creativity with structure. Rather than relying on decorative elements alone, I use design principles such as alignment, balance, contrast, hierarchy, repetition, and whitespace to create polished results. My goal with every project is to give clients a finished product they can confidently present to their customers, audience, or business partners.

Visual & Brand Designer

Freelance Graphic Designer Malaysia

Aug 2022 - Nov 2023 • 1 yr 3 mos

Worked with businesses and independent professionals to develop cohesive visual identities and supporting digital materials that strengthened the way their brands communicated with their audiences. My responsibilities included creating branded templates, marketing materials, digital resources, promotional graphics, presentation assets, social media designs, and downloadable content. I translated brand guidelines and client requirements into consistent visual systems that could be applied across multiple types of content. This included selecting complementary typography, developing practical color combinations, establishing layout structures, and creating reusable design components. I focused heavily on maintaining consistency so that every asset felt like part of the same professional brand rather than an isolated design. Another important part of my role was understanding the business objective behind each project. Before designing, I considered who would view or use the material, what information needed to be communicated, and what action the audience should take. This allowed me to create designs that were not only aesthetically appealing but also purposeful. I regularly worked from written briefs, reference materials, existing brand assets, and client concepts. When a client had only a general idea, I helped translate that idea into a practical visual direction. I also prepared organized final files suitable for digital use, printing, editing, and future brand applications. Through this experience, I developed a strong understanding of professional visual communication, brand consistency, layout design, typography, and client collaboration. I continue to approach every project with the goal of making the final result clear, memorable, functional, and aligned with the client's objectives.

Digital Publication & Layout Designer

Freelancing Career

Apr 2022 - Aug 2023 • 1 yr 4 mos

Created professionally structured digital publications and long-form visual documents for businesses, entrepreneurs, authors, educators, and content creators. My responsibilities included transforming written content into organized and visually engaging documents while maintaining readability and a consistent visual identity throughout the project. I worked on workbooks, guides, ebooks, journals, planners, educational resources, reports, downloadable PDFs, and other multi-page documents. Each project required careful organization of headings, body text, tables, callouts, illustrations, page numbers, section dividers, and supporting visual elements. I paid particular attention to information hierarchy because readers need to understand how content is organized at a glance. I used typography, spacing, alignment, contrast, and repetition to distinguish different levels of information and create a comfortable reading experience. Where appropriate, I incorporated charts, diagrams, icons, tables, and infographics to make complex information easier to understand. I also adapted designs for both screen viewing and printing, considering page dimensions, margins, readability, and file quality. Client collaboration was central to my workflow. I reviewed project requirements, identified potential design issues early, presented visual directions, and refined the work based on feedback. I also maintained organized source files so that future edits could be completed efficiently. This experience gave me a strong foundation in editorial layout, information design, digital publishing, and document usability. My objective has always been to make content easier to understand while giving every project a polished and professional appearance.