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Job Title: Wix SEO Strategist & E-Commerce Developer

Wixar Naturals • Freiberufler

May 2025 - Present • 1 yr

At Wixpro Marketing Solutions, I managed a diverse portfolio of Wix websites for clients ranging from independent boutiques to growing service-based businesses, with a primary focus on SEO performance and e-commerce functionality. I developed and executed comprehensive SEO strategies using Wix's native tools alongside external analytics platforms, driving significant improvements in organic traffic and search visibility for clients in competitive markets. My e-commerce work involved building fully functional Wix Stores with custom product pages, upsell structures, abandoned cart flows, and seamless payment integrations designed to maximize revenue per visitor. I conducted regular site audits to evaluate loading speed, mobile usability, and technical SEO health, then implemented targeted fixes that improved both user experience and search rankings. Collaboration was central to this role. I worked alongside content creators, photographers, and marketing teams to ensure every visual and written element aligned with the client's brand voice and conversion strategy. I also produced training resources and onboarding guides that empowered clients to manage their sites confidently after handover. Each project concluded with a one-month support window, a practice I continue today because I believe lasting client relationships are built on accountability. This position gave me a strong foundation in data-informed design decisions and results-driven web development.

Job Title: Multimedia Designer & Web Performance Consultant

Luminaryresourcepathway • Freiberufler

Nov 2025 - Mar 2026 • 4 mos

At Luminary Creative Labs, I wore multiple hats as both a web designer and multimedia production specialist, working with startups and established brands to build digital experiences that performed as well as they looked. My web design work spanned WordPress and Squarespace platforms, where I created custom layouts, managed content migrations, and implemented design systems that kept visual branding consistent across all pages. Alongside web development, I led the studio's video editing division, producing promotional brand videos, product showcases, and social media content that clients used to strengthen their online presence and drive traffic back to their websites. This dual focus gave me a unique perspective on how visual storytelling and web performance work together to shape a visitor's first impression and influence purchasing decisions. I also consulted on UI/UX improvements for existing client sites, running usability assessments and A/B testing design variations to identify what resonated most with target audiences. My recommendations consistently led to improved click-through rates and lower bounce rates across client portfolios. I maintained strong client relationships through clear communication, transparent project timelines, and dedicated post-delivery support. This role reinforced my commitment to delivering premium, brand-tailored solutions that not only rank well on search engines but genuinely connect with the people they are built to serve.