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Versatile performance-marketing director with 8+ years propelling omnichannel acquisition, retention, and revenue growth. Strategic in designing paid-search, social, display, and OTT blueprints tightly aligned to business targets. Analytical in harnessing granular data to sharpen bids, audiences, and creative for cost efficiencies. Influential in rallying product, sales, and success partners around unified funnel KPIs and shared insights. Supportive in mentoring diverse talent, instilling agile experimentation and test-and-learn culture. Tech-savvy in Google Analytics, GTM, and feed tools... Mehr lesen