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Soumya Pal
@soumyapal9739
Senior Quantitative Analytics Specialist
Indien
Englisch, Hindi, Bengalisch
Über mich
Senior Data Analytics and Business Intelligence professional with 13+ years of experience in Data Analytics, Business Intelligence, Machine Learning, Marketing Analytics, Data Visualization, and Process Automation across Banking, Financial Services, Retail, Insurance, Pharmaceutical, and Digital Marketing domains. Extensive experience in Tableau, Python, SQL, QlikView, Marketing Mix Modeling (MMM), Machine Learning, and Digital Analytics.
Kompetenzen
Soumya Pal
offline •
Durchschnittliche Antwortzeit: 1 Stunde
Meine Dienstleistungen
Daten-Dashboards
I will create automated excel and vba based dashboards
Daten-Dashboards
I will create workforce planning and cost optimization dashboards in excel
Portfolio
Arbeitserfahrung
Senior Quantitative Analytics Specialist
Wells Fargo • Vollzeit
Jun 2018 - Present • 8 yrs 1 mo
• Led development and optimization of Marketing Mix Models (MMM), including feature engineering, parameter tuning, weight optimization, and model validation using Accuracy, Precision, Recall, F1 Score, and loss metrics. • Automated end-to-end analytical workflows using Python and Teradata, reducing manual effort by approximately 95%. • Developed predictive machine learning models using Random Forest, SVM, Logistic Regression, and KNN. • Integrated machine learning models with Tableau dashboards using TabPy.
Associate Analytics
Cognizant • Vollzeit
May 2014 - May 2018 • 4 yrs
Developed BI and analytics solutions using Tableau, QlikView, SQL Server, Excel VBA, and MS Access VBA. • Delivered digital analytics and campaign optimization solutions using Adobe Target, Tealeaf, and Splunk. • Performed A/B testing, customer journey analysis, and marketing KPI tracking.
Software Engineer
Accenture • Vollzeit
Sep 2013 - May 2014 • 8 mos
Developed automated reporting solutions using Excel VBA and SQL Server and QlikView dashboards.
