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Arbeitserfahrung
Email Marketing & CRM Specialist
Freelancer.com • Freiberufler
Jul 2023 - Apr 2026 • 2 yrs 9 mos
I am a freelance Email Marketing and CRM Specialist with experience helping businesses improve customer engagement, retention, and conversions through well-structured email campaigns and CRM systems. My work focuses on strategy, automation, and data-driven communication. I work extensively with Klaviyo to create targeted email flows, campaigns, and segmentation strategies for eCommerce and service-based businesses. This includes welcome sequences, abandoned cart flows, customer retention emails, and performance optimization based on analytics. In addition, I implement and manage Zoho CRM to organize customer data, automate sales and support workflows, and improve lead management. I help businesses centralize their customer information and build efficient CRM processes. I also support newsletter growth and content distribution using beehiiv, designing clean templates and optimizing email delivery for engagement and audience growth. With Mailchimp, I create campaigns, automation workflows, and audience segmentation to ensure consistent and professional communication. I collaborate with clients in Germany and internationally, delivering reliable, results-focused email marketing and CRM solutions that improve communication, strengthen customer relationships, and support business growth.