Sophie E

Premium Supplement & Product Packaging Design

Feb 2024 - Present • 2 yrs 3 mos

Designed visually compelling and market-ready supplement labels, product packaging, and branding assets tailored to align with each client’s brand identity and target audience. Focused on creating high-impact designs that not only capture attention on shelves and online marketplaces but also clearly communicate product value, benefits, and trust. Applied strong design principles, typography, color psychology, and layout structuring to ensure each product stands out in competitive markets such as health, wellness, and beauty. Ensured all designs were compliant with relevant industry standards and labeling requirements, including proper ingredient listing, formatting, and readability. Collaborated closely with clients to understand their vision, brand positioning, and market goals, translating concepts into premium, print-ready designs. Delivered high-resolution files suitable for both digital use and professional printing, ensuring accuracy, consistency, and quality across all packaging materials. Maintained attention to detail throughout the design process, optimizing for both aesthetics and functionality to enhance product appeal, boost brand credibility, and support increased customer engagement and sales.

High-Converting Funnel Systems for Digital Products

Jan 2024 - Present • 2 yrs 4 mos

Designed and implemented high-converting, end-to-end sales funnel systems tailored to client business goals using platforms such as ClickFunnels, SamCart, ThriveCart, MailerLite, and GoHighLevel (GHL). Specialized in creating strategic funnel architectures that guide prospects through every stage of the buyer journey—from awareness and lead capture to conversion and post-purchase retention. Developed visually compelling and conversion-focused landing pages, sales pages, and checkout experiences optimized for both desktop and mobile users. Applied proven marketing principles, persuasive copy structure, and user behavior insights to increase engagement and drive measurable results. Built and optimized multi-step funnels including lead generation funnels, webinar funnels, product launch funnels, and membership funnels. Implemented advanced email marketing automation, including welcome sequences, abandoned cart recovery, upsell/downsell flows, and customer re-engagement campaigns using MailerLite and GoHighLevel. Integrated third-party tools, payment gateways, CRM systems, and tracking solutions to ensure seamless automation, accurate data tracking, and improved campaign performance. Conducted A/B testing on key funnel elements such as headlines, call-to-action buttons, page layouts, and email sequences to continuously improve conversion rates. Focused on delivering scalable, data-driven solutions that maximize ROI and reduce customer acquisition costs. Maintained strong attention to detail, ensuring fast-loading pages, clean designs, and smooth user experience across all funnel stages. Collaborated with clients to understand their brand, target audience, and business objectives, translating their vision into high-performing funnel systems that generate consistent revenue and long-term growth. Achievements: Increased client conversion rates by up to 35% through strategic funnel optimization and testing Built fully automated sales funnels generating consistent pass