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Naming a tech company used to come with a familiar set of advice.
Keep it short. Make it brandable. Avoid anything too generic. Invent a word if you have to. And if the domain you want is gone, add “get,” “try,” “app,” “hq,” or another small linguistic spare part until something becomes available.
But what are people actually doing now?
We analyzed 6,420 .tech domains registered between January and July 2026 to find out.
The dataset reveal a remarkably consistent naming culture.... Mehr lesen