Massimo S

Freelance Art Director, Brand Designer, Photographer and Photo Retoucher

Self employed / Freelance • Freiberufler

Dec 2024 - Present • 1 yr 10 mos

Independent Art Director, Brand Designer, Photographer and Photo Retoucher working across brand identity, visual communication, photography and high-end post-production. I collaborate with brands, photographers and creative teams to develop visual concepts, identity systems, campaign assets and refined photographic imagery for print and digital. My practice combines strategic art direction, hands-on design, photography and meticulous image editing, with a strong focus on fashion, lifestyle, product and premium visual communication.

Art Director

Armani • Vollzeit

Jan 2018 - Dec 2024 • 6 yrs 11 mos

I worked within the Artistic Direction department, growing from designer to coordinator and earning the trust of Mr. Armani and key figures across the company. My role combined visual strategy, creative execution and cross-departmental coordination, making me a point of reference for quality, reliability and precision. • Supervised creative production across Armani’s brand ecosystem • Directed concept-to-print workflows for global campaigns • Led retouching and digital content development • Collaborated directly with Mr. Armani on high-visibility special projects • Participated in the core creative team for the redesign and relaunch of Armani.com • Oversaw suppliers, final approvals and visual consistency across all media

Graphic Designer

Dolce & Gabbana S.R.L. • Vollzeit

Dec 2016 - Dec 2018 • 2 yrs

I worked within the style department focused on women’s accessories and footwear. My role included developing technical illustrations, graphic proposals for seasonal collections, and layout support for internal presentations. This experience enhanced my ability to translate creative direction into clear, precise visual documents used for production and collection development. • Created technical drawings and graphic studies for women’s accessories • Translated creative concepts into production-ready layouts • Supported the style team with visual materials for collection development • Collaborated with product designers on materials and finishes • Ensured visual consistency across seasonal presentations and internal documents