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AI Visual Content Designer (Image & Video Generation)
Farfetch • Freiberufler
Nov 2025 - Feb 2026 • 3 mos
I specialize in creating high-converting AI-generated fashion visuals and videos, with experience contributing to projects aligned with the standards of Farfetch. My work blends creative direction with performance strategy, producing visuals that match luxury eCommerce expectations while driving engagement and conversions. I’ve worked on AI-generated fashion campaigns, product imagery, lookbooks, and social media ad creatives, helping translate fashion concepts into clean, editorial-quality visuals. Using tools like Midjourney, Leonardo AI, Runway, and Pika Labs, I create premium, scroll-stopping assets tailored to modern fashion audiences. Beyond generation, I focus on advanced prompt engineering, styling direction, visual consistency, and post-production refinement to ensure every output is cohesive, brand-aligned, and platform-ready across Instagram, TikTok, and paid advertising channels. Working at this level has sharpened my understanding of what drives results in fashion eCommerce: minimalism, strong visual identity, and storytelling that sells the lifestyle, not just the product.