
Md Sohel Rana
Google Tag Manager, GA4, Server Side Tracking, Google Ads Tracking Expert
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Server-Side & Conversion Tracking Expert
Apptics • Freiberufler
Dec 2025 - Present • 10 mos
As a Conversion Tracking Specialist at Apptics.ai, I work on designing, implementing, debugging, and maintaining advanced tracking solutions for clients across multiple advertising, analytics, CRM, and eCommerce platforms. My primary responsibility is to ensure that important customer actions are accurately tracked across both browser-side and server-side environments, allowing clients to measure campaign performance, improve attribution, and make better data-driven decisions. My work includes: • Google Ads Conversion Tracking & Enhanced Conversions • Google Analytics 4 (GA4) implementation and event tracking • Google Tag Manager (GTM) and Server-Side GTM • Meta Pixel & Conversions API (CAPI) • Microsoft Ads / Bing Ads Conversion Tracking • TikTok Pixel & Events API • Other advertising platform pixels and server-side tracking • Browser-side and server-side conversion tracking • Custom Data Layer and event implementation • Lead, Purchase, and eCommerce Conversion Tracking • CRM and Offline Conversion Tracking • Custom checkout and payment tracking • Tracking audits, debugging, testing, and troubleshooting • Investigating and resolving discrepancies between GA4, CRM, payment systems, and advertising platforms I work with different website platforms, custom websites, CRMs, and third-party systems to create reliable tracking infrastructures that connect marketing activities with real business outcomes. My focus is not simply to make tracking events fire. I make sure the right data is collected, passed correctly between platforms, and attributed as accurately as possible. This helps clients understand where their leads, customers, and revenue are coming from and gives advertising platforms better-quality conversion signals for campaign optimization. Through my work at Apptics.ai, I continuously work with complex tracking setups and multi-platform attribution challenges, helping businesses maintain clean, reliable, and actionable marketing data.