
Mashhud Farah
Ecommerce Data Analyst Excel and Ad Spend Reporting
Kompetenzen

Meine Dienstleistungen


Portfolio
Arbeitserfahrung
Freelance E-commerce Data Analyst
Fiverr • Freiberufler
Dec 2023 - Present • 2 yrs 10 mos
I help small e-commerce stores turn messy exports from Shopify, Amazon, and Facebook Ads into clean, interactive Excel dashboards. Fix missing values, wrong dates, duplicates, and build reports that show sales, costs, and ad performance at a glance. I also optimize Facebook Ads based on data — tested product images, measured CTR/ROAS, and scaled winning campaigns for real stores. My approach: no fluff, just find what's broken and fix it.
Facebook Ads Analyst — Clothing E-commerce Brand
Facebook • Freiberufler
Sep 2022 - Oct 2023 • 1 yr 1 mo
Worked with Facebook Ads data for a clothing e-commerce business. Reviewed campaign performance using CTR, ROAS and product-level results, compared creative and audience tests, and prepared performance summaries to inform advertising decisions. This experience taught me to look beyond clicks and investigate which campaigns and products were contributing to sales.
Facebook Ads Analyst — Dropshipping E-commerce Store
Shopify • Teilzeit
May 2021 - May 2022 • 1 yr
Analysed Facebook Ads performance for a dropshipping store. Monitored CTR, CPA and ROAS across campaigns and ad sets, compared test results, and used performance data to identify underperforming advertising and areas worth further investigation. This practical work forms part of my background in e-commerce reporting and business-focused analysis. Only use the descriptions above if they accurately reflect what you did. Add measurable business outcomes only when you can substantiate them.