
Shuai H
B2B Growth Content Specialist
Kompetenzen

Meine Dienstleistungen


Portfolio
Arbeitserfahrung
Digital Marketing Consultant
Quensus (UK) • Teilzeit
Apr 2025 - Aug 2025 • 4 mos
1.Built an end-to-end AI-assisted content system for a UK smart water management company, reducing content production time by ~60% while maintaining brand consistency 2.Crafted LinkedIn content strategy targeting ESG/Sustainability Managers, Facilities Managers, and Risk & Insurance decision-makers — growing organic reach in a niche B2B segment 3.Applied behavioral science frameworks (COM-B, MINDSPACE, Nudge Theory) to sharpen messaging and drive stronger engagement with hard-to-reach professional audiences 4.Deployed AI stack (ChatGPT, Canva) to accelerate content iteration cycles and build a scalable, always-on organic growth engine 5.Established a structured content calendar and performance feedback loop, enabling data-informed iteration and compounding brand visibility over time
Co-founder & Social Media Marketing Lead
Shanghai ShuaiYu Technology • Vollzeit
Jun 2023 - Jun 2024 • 1 yr
1.Designed and executed a content-led growth strategy that scaled social media accounts from 0 to 150,000+ followers in under 6 months — entirely organic 2.Produced and directed 100+ short-form videos generating 15M+ total views — consistently ranking in top content across platform algorithm feeds 3.Used platform analytics and A/B content testing to continuously improve watch time, retention, and share rates — turning data signals into content decisions 4.Led end-to-end content planning, production, and distribution across video and visual storytelling formats
Co-founder & Growth / Marketing Lead
Shanghai YuYing Technology & Education • Vollzeit
Feb 2022 - Jun 2024 • 2 yrs 4 mos
1.Co-founded a STEM education startup, expanding the core team from 3 to 15 members 2.Launched 3 product lines, supporting early-stage brand positioning and customer acquisition 3.Led user communication, campaign planning, and feedback analysis to improve product-market fit Coordinated cross-functional collaboration between content, operations, and sales functions