Shofiqul Islam

Senior Marketing Manager

MacPro-la (USA) • Vollzeit

Dec 2024 - Present • 1 yr 7 mos

Managed and scaled Google Ads (Search, Shopping, Display & PMax) for an eCommerce business generating $3.87M annual revenue. Improved ROAS through data-driven optimization, advanced tracking (GA4, GTM), and conversion-focused campaign structures. Led full-funnel strategy, budget management, and performance reporting to drive consistent growth in the U.S. market.

Senior Marketing Manager

MAC IT-Solutions • Freiberufler

Dec 2024 - Present • 1 yr 7 mos

Lead digital marketing and eCommerce growth initiatives for a U.S.-based Apple computer retailer specializing in refurbished and certified pre-owned devices. Manage multi-channel advertising campaigns across Google Ads, Facebook, Instagram, TikTok, email marketing, and SEO to drive revenue growth and customer acquisition. Key Achievements: • Contributed to generating over $10 million in online sales revenue through strategic digital marketing and eCommerce optimization. • Managed and optimized Google Ads Search, Shopping, Performance Max, and Remarketing campaigns. • Increased conversion rates through advanced audience targeting, A/B testing, and data-driven marketing decisions. • Improved website performance, customer acquisition, and retention through Shopify optimization and marketing automation. • Implemented accurate conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Merchant Center. • Developed and executed Facebook, Instagram, and TikTok advertising campaigns with strong ROAS performance. • Led SEO initiatives, product merchandising, promotional campaigns, and customer engagement strategies. Skills: Google Ads, Meta Ads, TikTok Ads, Google Analytics 4, Google Tag Manager, Shopify, SEO, Email Marketing, Conversion Rate Optimization (CRO), Google Merchant Center, Performance Marketing, eCommerce Management.