Shivangi M

Independent Content & Brand Strategist

Influencer Marketing Factory • Freiberufler

Dec 2025 - Present • 7 mos

I help founders and creators build memorable brands through content that attracts, engages, and converts. My work includes developing brand positioning, defining brand voice, creating content strategies, planning editorial calendars, and building platform-specific growth systems for Instagram and YouTube. I collaborate closely with clients to turn business goals into content that drives long-term organic growth and audience loyalty.

Content manager

Digital Agency • Vollzeit

Oct 2024 - Dec 2025 • 1 yr 2 mos

Managed end-to-end content strategy and execution for multiple national and international brands, ensuring every campaign stayed aligned with business goals and brand identity. Worked closely with designers, marketers, and clients to develop campaign messaging, streamline content workflows, oversee creative approvals, and deliver high-quality content across digital platforms while maintaining consistency across different markets.

Content Strategist

Strategy Advisory Solutions • Vollzeit

Dec 2023 - Oct 2025 • 1 yr 10 mos

Built and scaled the company's content function by creating strategies that grew brand visibility, engagement, and conversions. Developed content roadmaps, launched and managed social media channels, wrote website and campaign copy, collaborated with design and development teams, and presented strategic recommendations directly to leadership to support audience growth and business objectives.