Shirly Banks

Social Media Manager & Virtual Assistance

Real Estate Specialists

Jul 2025 - Present • 10 mos

I’m a results‑driven Social Media Manager and Virtual Assistant with a strong track record of helping real estate professionals grow their online presence, engage local audiences, and convert followers into real leads. Over the years, I’ve collaborated with more than 26 real estate agents and property brands — from emerging agents posting creative property walkthroughs on Instagram to local realtors leveraging short‑form video tours on TikTok — helping them craft consistent, on‑brand content strategies that improve visibility and drive inquiries. I’ve worked with realtors who bring authenticity and personality to their social feeds, similar to notable micro‑influencer agents like Angie Cole (@acolerealty) and Ian Grossman (@realestate_atx) whose growing Instagram followings (11K–18K+) demonstrate the power of community‑centered content and helpful insights over pure sales posts; agents who use storytelling and behind‑the‑scenes clips to build trust within their local markets. My experience includes handling platforms such as Instagram, Facebook, and LinkedIn — creating property highlight reels, market insight posts, client testimonials, and local lifestyle content that resonate with prospective buyers and sellers. I also manage daily tasks like scheduling posts with optimized captions and hashtags, engaging with comments and DMs, and using analytics tools to refine content performance over time. Whether it’s developing an engaging weekly content calendar, promoting newly listed or sold properties, or building a cohesive brand voice that reflects each agent’s unique style, I help real estate professionals stay consistent and professional across social platforms so they can focus on what they do best — closing deals and growing their business.