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Shiraz
@shirazsam
I help SaaS companies increase signups, activation, and trial to paid conversion
Sri Lanka
Englisch
Über mich
Hi, I'm Shiraz, a CRO Specialist with 4+ years of experience helping SaaS companies improve conversions, activation, and revenue. I specialize in CRO audits, landing page optimization, funnel analysis, user journey research, and A/B testing. Using tools like GA4 and Microsoft Clarity, I identify friction points and provide actionable recommendations to increase signups and customer conversions.
Kompetenzen
Shiraz
offline •
Meine Dienstleistungen
Beratung
I will provide consultation for customer support
Conversion-Rate-Optimierung (CRO)
I will perform a detailed saas cro audit to improve conversions
Arbeitserfahrung
Manager - CRO & Customer Support
Creately
Mar 2013 - Present • 13 yrs 7 mos
Lead CRO and customer support operations for a global SaaS product; own experimentation across landing pages, onboarding, pricing, and checkout journeys to improve conversion and retention. ● Develop and execute CRO experiments across landing pages, onboarding, pricing, and checkout, resulting in measurable lift in activation and purchase conversion. ● Analyze user behavior with Google Analytics, Microsoft Clarity, heatmaps, and session recordings to identify friction points and prioritize experiments that improved conversion performance. ● Plan and manage A/B testing roadmaps with Product, Engineering, Design, and Marketing, ensuring experiments were prioritized by expected impact and business value. ● Monitor conversion, activation, retention, churn, CSAT, and revenue KPIs, then present actionable insights and experiment recommendations to leadership. ● Manage day-to-day customer support operations across email, chat, ticketing systems, and self-service channels while maintaining service quality and customer satisfaction. ● Build and improve SOPs, support workflows, response templates, escalation processes, automation workflows, knowledge base initiatives, and AI-assisted support operations. ● Identify recurring customer pain points and use support insights to influence product improvements, root- cause fixes, and roadmap prioritization.
