Sheetal Patidar

Marketing and Research Analyst

Fincraze solution • Vollzeit

Jun 2024 - Oct 2025 • 1 yr 4 mos

Employed by Fincraze Solutions Pvt Ltd (operating as MMP IT Solution). A results-driven Data Analyst role focused on transforming market and performance data into strategic insights using SQL, Power BI, and Excel. Successfully reduced manual reporting time by 20% through data model centralization and deployed 4 dynamic Power BI dashboards for real-time KPI tracking. #Key Achievements & Responsibilities -Reporting Automation & Efficiency: Spearheaded weekly/monthly performance analysis using Excel and data model centralization, leading to a 20% reduction in manual reporting time and directly supporting operational strategy optimization. -Business Intelligence & Dashboarding: Designed, deployed, and managed 4 dynamic Power BI dashboards to track key company metrics, including leads, engagement, and client categorization, for real-time performance monitoring. -Data Management & Integrity: Managed and cleaned large internal datasets, averaging 30,000+ records monthly, utilizing SQL for data extraction and ensuring data integrity for reporting across business units. -Strategic Research & Insights: Conducted comprehensive market and competitor research, synthesizing findings into structured reports that supported high-level business decision-making and identified growth opportunities. -Strategy Support: Analyzed client requirements, market trends, and provided data-driven suggestions to the management team for internal process improvements and operational strategy optimization.

Marketing Intern

Dabur India Limited • Vollzeit

Jan 2023 - Jan 2023 • 0 mos

Conducted competitor analysis and gathered customer feedback to enhance in-store product placement and promotional strategies. • Analyzed over 200 customer data points to identify product demand gaps, improving product availability by 10%. • Assisted lead generation efforts and created Excel reports to support sales and field marketing teams.