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shawnbinder8

Shawn Binder

@shawnbinder8

Creative Director of copy and website SEO

Vereinigte Staaten
Englisch
Einige Informationen werden in englischer Sprache angezeigt.
Über mich
Creative Director of Copy and Creative Lead specializing in brand storytelling, multi-channel campaigns, and product launch messaging. Experienced across CPG, tech, lifestyle, and DTC. Proven ability to drive revenue, shape brand voice systems, and lead creative across paid social, email/CRM, OOH, retail, and digital.... Mehr lesen

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shawnbinder8
Shawn Binder
offline • 
Durchschnittliche Antwortzeit: 1 Stunde

Portfolio

Arbeitserfahrung

Anheuser-Busch

Senior Copywriter

Anheuser-Busch • Vollzeit

Oct 2024 - Present • 1 yr 7 mos

- Led copy strategy contributing to 55% YoY revenue growth to $255M and acquisition by Anheuser-Busch. - Wrote scripts for Shaquille O’Neal and led creative across commercials, OOH, social, and digital. - Owned brand copy for national campaigns, email/CRM, retail, and paid media. - Led product launch messaging, flavor naming, and seasonal campaigns.

Mozilla

Senior Copywriter

Mozilla • Vollzeit

Oct 2023 - Oct 2024 • 1 yr

- Wrote educational content explaining Mozilla’s privacy/security tools. - Supported the North American launch of Mozilla VPN. - Partnered with creative teams on multi-channel concepts and managed digital workflows.