Zohair Uddin

Digital Marketing and E-Commerce Growth Specialist

Freelancing Career • Freiberufler

Mar 2018 - Present • 8 yrs 5 mos

Digital marketing and e-commerce growth specialist with 8+ years running full-funnel campaigns for DTC, retail, and real estate brands, backed by an MBA in Marketing. E-commerce growth: built a 360 Klaviyo email automation strategy attributing up to 25% of monthly revenue, sustained a 2.5% site conversion rate with a 3.5% peak during BFCM, and delivered 150+ sales in a single day plus 130+ in a New Year campaign. Run Meta, TikTok, and Google campaigns end to end, from audience and creative testing to ROAS reporting in GA4. Paid social and lead generation: built Meta funnels producing 25+ high-intent leads per day and cut cost per lead through continuous &A/B testing of audiences, creative, and copy. Grew organic engagement 45% in 12 months with platform-specific content calendars. Conversion and marketplace work: optimized product listings, descriptions, and imagery for a major e-commerce marketplace, improving category conversion by roughly 2%, and run CRO audits and landing page testing for Shopify and DTC stores. I also produce the creative side in house: ad copy, social content, logo animation, and video. That means strategy, copy, and design come from one person, so campaigns ship faster and stay on brand.