Shafikul

web desginer

FreshButter • Freiberufler

Aug 2023 - Feb 2026 • 2 yrs 6 mos

Project Title: Full Website Design & Development for FreshButter – Natural Hair & Beauty Brand Duration: [You can add your actual months, e.g., January 2025 – April 2025] Role: Lead Web Designer & Frontend Developer (Freelance) Client: FreshButter (Natural Hair Care & Beauty Products/Salon Brand) I was responsible for the complete web design and development of FreshButter, a premium natural hair and beauty brand. The goal was to create a modern, elegant, user-friendly, and conversion-focused website that reflects the brand’s core values: natural ingredients, luxury feel, authenticity, and trust. Project Overview FreshButter is a beauty brand specializing in handcrafted hair oils, body butters, serums, shampoos, and salon services. They wanted an online presence that stands out in the competitive beauty industry — especially targeting health-conscious customers who prefer clean, chemical-free products. The previous website (if any) was outdated, slow, and not mobile-responsive, which was hurting their sales and brand image. My task was to design and build a completely new website from scratch that would: Showcase their product range beautifully Build customer trust through storytelling Drive online sales (e-commerce integration) Improve SEO and loading speed Provide easy booking for salon services My Responsibilities & Achievements 1. Discovery & Research Phase I started with in-depth discussions with the client to understand their brand story, target audience (mainly women aged 18-45 in urban areas), competitors, and specific requirements. I conducted market research on similar beauty brands (both local and international) and analyzed user behavior patterns in the beauty e-commerce sector. This helped me create user personas and define the site architecture. 2. UI/UX Design I designed a clean, feminine, and luxurious user interface using Figma. The color palette featured soft earth tones, warm beiges, golds, and natural greens to communicate “fresh” and “natural.”