Ankit

Web Analytics & Server-Side Tracking & E-commerce Conversion Specialist

Porch Pirates • Freiberufler

Jun 2026 - Jun 2026 • 0 mos

Specialized in configuring advanced server-side data infrastructure to restore tracking accuracy and improve ad performance for e-commerce brands built on Shopify and Square. Key Achievements & Technical Scope: 1. Built and managed dedicated Google Tag Manager (GTM) Server containers deployed via Stape io to bypass browser restrictions and ad blockers. 2. Successfully integrated Meta Conversion API (CAPI) to establish reliable server-to-server data streams alongside traditional browser pixels. 3. Programmed accurate custom triggers to track the entire shopping funnel, capturing essential actions like ViewContent, AddToCart, InitiateCheckout, and Purchase. 4. Deployed rigorous event deduplication protocols within Meta Events Manager, preventing over-reporting and ensuring clean attribution for ad campaigns. 5. Conducted comprehensive end-to-end debugging and purchase cycle testing to guarantee flawless real-time signal transmission. Client Feedback & Experience: It was an absolute pleasure collaborating on this project. The client was highly satisfied with the rapid delivery, seamless communication, and the precision of the setup, which made the entire troubleshooting experience both rewarding and highly successful.

Web Analytics & Conversion Tracking Specialist

PERFECT Sports • Freiberufler

Apr 2026 - May 2026 • 1 mo

Successfully implemented end-to-end conversion tracking across multiple domains (Root, US, and Canada) using Google Tag Manager (GTM) data Layer events. Formulated a seamless tracking setup for key user interactions, focusing on "Spin" and "Grand Prize" form submissions. Key Achievements & Deliverables: 1. Cross-Domain Tracking: Aligned tracking consistently across main landing and regional domains. 2. Multi-Platform Integration: Configured accurate lead events across major advertising and analytics platforms: Meta Pixel & Conversion API, TikTok Pixel & Events API, Google Analytics 4, Google Ads Conversion tracking, Server Side Tracking. 3. Data Optimization: Ensured robust and accurate data collection to directly improve campaign reporting and ROI optimization.