Segun A.

Email Marketing

Mar 2026 - Present • 6 mos

I’ve worked with multiple Shopify stores, building high-converting email flows such as abandoned cart, welcome series, and post-purchase sequences. My focus is on combining strong copy, data-driven strategy, and audience segmentation to improve open rates, click-through rates, and overall sales. I’ve successfully helped brands boost customer retention and generate consistent revenue through email marketing.

Social Media Marketing

Dec 2025 - Present • 9 mos

Managed and optimized social media marketing campaigns across multiple platforms, including Facebook, Instagram, and LinkedIn. Developed strategic content plans, conducted audience targeting, and executed paid advertising campaigns to increase brand visibility, engagement, and lead generation. Analyzed campaign performance using marketing analytics tools and continuously optimized strategies to improve conversion rates and ROI.

Digital Marketing Specialist

Sep 2025 - Present • 1 yr

Planned and executed data-driven marketing strategies for eCommerce brands, focusing on product validation, audience targeting, and performance optimization. Managed paid advertising campaigns (Meta & TikTok), conducted competitor analysis, and improved conversion rates through strategic funnel and content optimization. Worked closely with Shopify store owners to increase traffic, engagement, and overall sales performance.