Sarmad

Fractional CFO & Finance Controller for E-commerce Brands

Shopify • Freiberufler

Jan 2024 - Present • 2 yrs 4 mos

Delivered end-to-end fractional CFO and finance controller support for e-commerce businesses, including financial planning, forecasting, budgeting, and cash flow management. Strengthened financial visibility through accurate monthly P&L reporting, margin analysis, and performance tracking. Improved accounting accuracy by overseeing bookkeeping teams, optimizing AP/AR workflows, and ensuring clean, audit-ready financials. Supported strategic decision-making by analyzing profitability, pricing, and scaling opportunities for DTC and online businesses. Streamlined financial systems, enhanced SOPs, and provided leadership in month-end close processes and tax coordination, helping e-commerce brands maintain strong financial health and scale confidently.